Privacy Policy

1. Introduction

This Privacy Policy describes how Charmeela (“we”, “us”, or “our”) collects, uses, discloses, and protects your personal information when you use our website, mobile applications, and related services (together, the “Services”). By using our Services, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

We may collect the following types of information:

  • Account and profile information: name, email address, phone number, delivery address, and other details you provide when you register or update your account.
  • Transaction and order information: order history, payment details (processed by secure payment providers), and delivery preferences.
  • Usage and device information: IP address, browser type, device type, operating system, pages visited, and how you interact with our Services.
  • Communications: records of your communications with our customer support or when you contact us.
  • Cookies and similar technologies: we use cookies and similar technologies to improve your experience, analyse usage, and personalise content. You can manage your cookie preferences through your browser or our cookie notice.

3. How We Use Your Information

We use the information we collect to:

  • Provide, maintain, and improve our Services.
  • Process orders, payments, and deliveries.
  • Communicate with you about your account, orders, and our Services.
  • Send you marketing communications where you have consented.
  • Detect, prevent, and address fraud, security, and technical issues.
  • Comply with applicable laws and enforce our terms and policies.
  • Analyse and understand how our Services are used to improve user experience.

4. Sharing of Information

We may share your information with service providers who assist us in operating our Services (e.g. payment processors, delivery partners, cloud hosting, analytics). We require these parties to protect your information and use it only for the purposes we specify. We may also share information where required by law, to protect our rights, or in connection with a merger, sale, or restructuring of our business.

5. Data Retention and Security

We retain your information for as long as necessary to provide our Services and to comply with legal and regulatory requirements. We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

6. Your Rights

Depending on your location, you may have rights to access, correct, delete, or restrict the processing of your personal information, or to object to certain processing. You may also have the right to data portability or to withdraw consent where we rely on it. To exercise these rights or for any privacy-related questions, please contact us using the details below.

7. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page and updating the “Last updated” date. We encourage you to review this policy periodically.

8. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us through our website contact options or the support channels provided in the footer.